Camikara 3YO: India’s First Pure Cane Juice Rum Shines with Gold Medal at Rum & Cachaça Masters Awards 2025 in London

New Delhi, India – June 27, 2025 – In a historic moment for the Indian spirits industry, Camikara 3YO, India’s first-ever pure cane juice aged rum, has clinched a prestigious Gold Medal at the Rum & Cachaça Masters Awards 2025 held in London. Crafted by Piccadily Agro Industries, this groundbreaking rum has redefined Indian spirits on the global stage, marking a significant milestone for India’s premium alcohol sector.

A New Era for Indian Rum

Camikara 3YO, produced in the Rhum Agricole style, stands out for its unique production process. Unlike traditional Indian rums that rely on molasses, Camikara is made from 100% pure sugarcane juice, free from additives, artificial colors, or added sugars. Aged for three years in American oak barrels and bottled at 42.8% ABV, this rum delivers a refined and complex flavor profile, earning accolades from global connoisseurs at the renowned competition organized by The Spirits Business.

This victory places Camikara as the first Indian rum to win a Gold Medal at this prestigious global event, a testament to its quality and craftsmanship. The 2025 edition of the Rum & Cachaça Masters Awards saw a record number of entries from leading rum-producing nations like Jamaica, Barbados, and Martinique, making Camikara’s achievement even more remarkable.

Breaking Stereotypes and Redefining Indian Rum

Historically, Indian rum has been overshadowed by molasses-based, budget-friendly options, often overlooked by premium spirit enthusiasts. Camikara 3YO challenges this perception, showcasing India’s potential to craft world-class spirits. “This win is not just a medal—it’s a moment of pride for India. Camikara was born out of a belief that India could create world-class spirits rooted in its own land and legacy,” said Shalini Sharma, Head of Marketing at Piccadily Agro Industries.

India, the world’s largest sugarcane producer, has a rich history of sugarcane distillation, yet premium rum remained untapped until Camikara’s emergence. By embracing the Rhum Agricole style, Camikara 3YO brings forth a bold, authentic taste that reflects India’s terroir—notes of sugarcane, vegetal greenness, and subtle oak, with a fruity sweetness reminiscent of melons and honey.

Camikara’s Journey to Global Acclaim

The Rum & Cachaça Masters Awards, a globally respected blind-tasting competition, evaluates rums and cachaças based on taste, complexity, and balance. Camikara’s triumph in this fiercely competitive field underscores its exceptional quality. The brand’s earlier expressions, Camikara 12YO and 8YO, also won gold medals at the 2024 competition, with the 3YO securing a silver, further solidifying its reputation.

Derived from the Sanskrit term for “liquid gold,” Camikara is more than a rum—it’s a celebration of India’s heritage, craftsmanship, and innovation. “Camikara is a testament to our land and time, unabashedly different from any global product,” said Siddhartha Sharma, Founder of Piccadily Distilleries. The brand’s commitment to purity and quality has positioned it as a torchbearer for Indian spirits, breaking stereotypes and paving the way for a premium rum category in India.

Tasting Notes: Why Camikara 3YO Stands Out

Camikara 3YO offers a sensory experience that captivates both novice and seasoned rum enthusiasts:

• Nose: Naturally sweet sugarcane notes, with hints of funkiness, vegetal greenness, wet leather, melons, honey, and subtle vanilla.
• Palate: A harmonious blend of oak and cane juice, with smoky undertones, fruity sweetness, and a well-rounded, balanced finish.
• Versatility: Perfect for sipping neat, on the rocks, or as the base for premium cocktails, Camikara 3YO defies the myth that rum is a seasonal spirit.

Availability and Pricing

Camikara 3YO is currently available in select Indian states, including Haryana (₹1,500), Rajasthan (₹2,410), and Uttarakhand (₹1,830), with plans to expand to Maharashtra, Goa, Punjab, Assam, Arunachal, Madhya Pradesh, Chandigarh, and Uttar Pradesh. Its accessibility and affordability make it a compelling choice for those seeking a premium Indian spirit.

A Milestone for Indian Spirits

Camikara’s Gold Medal win is a proud moment for the Non-Resident Indian (NRI) community, showcasing India’s growing influence in the global spirits industry. As Indian spirits like Camikara and Piccadily’s award-winning Indri single malt whisky gain international recognition, they highlight the country’s potential to lead, not just follow, in the premium alcohol market.

For more information about Camikara and its award-winning rums, visit www.camikara.com. Stay updated with the latest news on Indian excellence at www.nriglobe.com.

Keywords: Camikara 3YO, India’s first pure cane juice rum, Rum & Cachaça Masters Awards 2025, Gold Medal, Indian rum, Piccadily Agro Industries, Rhum Agricole, premium spirits, Indian spirits industry, sugarcane rum.

About Piccadily Agro Industries: Headquartered in New Delhi, Piccadily Agro Industries operates a state-of-the-art manufacturing facility in Indri, Haryana, producing premium spirits like Camikara and Indri single malt whisky. With a focus on quality and innovation, the company is redefining India’s presence in the global spirits market.