Hyderabad | September 21, 2025
Telugu cinema is bracing for a historic day. In a double bonanza for fans of Power Star Pawan Kalyan, the much-awaited trailer of his mafia drama They Call Him OG (stylized as OG) drops at 10:08 a.m. today, followed by a high-voltage pre-release concert at Hyderabad’s iconic Lal Bahadur Shastri (LB) Stadium this evening.
The musical celebration, led by composer Thaman S, promises an electrifying atmosphere with Pawan Kalyan himself making a special appearance, despite his commitments as Andhra Pradesh’s Deputy Chief Minister.
Pawan Kalyan Returns to the Big Screen
Directed by Sujeeth (Saaho), OG marks Pawan Kalyan’s grand comeback after three years, portraying the rugged gangster Ojas Gambheera in a gritty crime thriller.
Produced by DVV Danayya and Kalyan Dasari under the DVV Entertainment banner, the film boasts a powerhouse ensemble:
- Priyanka Arul Mohan as the female lead
- Emraan Hashmi (in his Telugu debut) as the chilling villain Omi Bhau
- Prakash Raj (as Satya Dada), Arjun Das, and Sriya Reddy in key roles
Thaman’s pulsating score—already a viral sensation through singles—sets the tone for what fans expect to be a mass-loaded cinematic storm.
Record-Breaking Hype and Advance Sales
Even before the trailer, OG has smashed records:
- First Indian film to cross $2M in North America pre-sales
- Worldwide advances surging past ₹30 crore
- Special 1 a.m. benefit shows approved in Andhra Pradesh
- Ticket prices peaking at ₹1,000 for premiere shows
The frenzy has overwhelmed apps and portals. Distributor platforms crashed under the rush, merchandise sites sold out, and fan edits—from anime versions to Japanese-tagged posters—are trending worldwide.
One viral X post captured the chaos:
“OG wonders 👏🏻 Dist app crashed. Merchandise site crashed. Canada site crashed. Fastest $1.5M NA Prem, $2M NA without trailer 🔥”
Clearly, Pawan Kalyan’s stardom is at its zenith, merging cinematic charisma with political stature.
A Day of Unmatched Excitement
- 10:08 a.m. – Trailer Launch
The official trailer premieres on DVV Entertainment’s YouTube channel, expected to showcase intense action, brooding dialogues, and Pawan’s swag-laden avatar. Posters teasing dual revolvers and dark shades hint at a “death quota” twist in the narrative. - 5:00 p.m. – #OGConcert at LB Stadium
The traditional pre-release event transforms into a full-fledged live concert. Thaman will perform the soundtrack—his fourth collaboration with Pawan after Bheemla Nayak and Bro. The entire cast will join on stage, with fans anticipating a roar louder than an India–Pakistan cricket match, as one viral X post put it.
Initially considered for Shilpakala Vedika due to weather concerns, the event secured final clearance at LB Stadium, ensuring a massive open-air celebration.
DVV Entertainment confirmed:
“Dear OG fandom 😎 #OGConcert is LOCKED 🔥 Let’s celebrate in the most electrifying way ever!”
The post garnered 13,000+ likes within hours.
The Big Release – September 25
OG storms theaters worldwide on September 25, 2025, across Telugu, Hindi, Tamil, Kannada, and Malayalam.
Filmed across Mumbai, Pune, and Hyderabad between 2023–2025, the gangster saga has timed its release perfectly after Mahalaya Amavasya, aiming to dominate the Dasara season box office.
Final Word: The Hungry Cheetah Is Ready
Hyderabad is set to witness a once-in-a-generation promotional spectacle—a trailer launch plus a live concert on the same day. With advance bookings already historic, and the “hungry cheetah” tag echoing across fan circles, OG looks poised to unleash a box-office storm.
🎬 Worldwide Release: September 25, 2025
🎶 Concert Venue: LB Stadium, Hyderabad
🔥 Hashtags: #TheyCallHimOG #OGConcert #OGonSept25
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