Hyderabad/New Delhi, April 7, 2026 — In a landmark achievement for India’s cooperative sector and the FMCG industry, Amul has become the first fast-moving consumer goods (FMCG) company in the country to cross the Rs 1 trillion (Rs 1 lakh crore) turnover mark. The Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), which markets the iconic Amul brand, announced that the total unduplicated revenue of the Amul brand reached over Rs 1 lakh crore in the financial year 2025-26, registering an 11% growth over the previous year’s base of approximately Rs 90,000 crore.
This milestone underscores Amul’s enduring legacy as a farmer-owned enterprise that has scaled into India’s largest FMCG organisation while staying true to its cooperative roots. GCMMF’s own sales turnover stood at Rs 73,450 crore in FY26, marking an 11.4% increase from Rs 65,911 crore in FY25, further cementing its position as the country’s top FMCG player by turnover.
A Testament to Farmers and Consumer Trust
GCMMF Chairman Ashok Chaudhary hailed the achievement as a victory for millions of consumers and the cooperative’s 36 lakh (3.6 million) dairy farmers across Gujarat and beyond. “Crossing the Rs 1 lakh crore brand turnover is a testament to the trust of millions of consumers and the tireless hard work of our 36 lakh dairy farmers,” he said.
Vice-Chairman Gordhan Dhameliya added, “This is a milestone for the cooperative spirit. By scaling our model nationally, we are proving that the Amul model is a blueprint for economic democracy.” Amul has long been ranked as the world’s No. 1 cooperative by the International Cooperative Alliance.
Drivers of Growth: Domestic Penetration, Product Diversification, and Global Push
The robust performance was driven by multiple factors:
- Strong domestic demand and deeper market penetration, including expansion into smaller towns with populations over 5,000.
- A diversified portfolio of over 1,200 product packs spanning milk, butter, cheese, ice creams, chocolates, and value-added dairy items.
- Adaptation to evolving consumer preferences with minimal price hikes and consistent double-digit growth across categories.
- International expansion: Amul products are now sold in over 50 countries, with plans to enter 10 more markets this year. Recent forays into Europe, the US, Africa, and Southeast Asia have contributed to global revenue streams.
Jayen Mehta, Managing Director of GCMMF, attributed the success to aggressive distribution efforts, product innovation, and the strength of the Amul brand, which continues to enjoy unparalleled consumer loyalty in India.
The Amul Story: From Cooperative Roots to National Icon
Founded in 1946 as a response to exploitative milk traders in Gujarat, Amul—under the visionary leadership of Tribhuvandas Patel and Dr. Verghese Kurien—pioneered the “Anand Pattern” of cooperative dairy farming. Today, it procures millions of litres of milk daily from village-level societies, empowering rural economies and providing stable incomes to farmers.
The brand’s famous “Amul Girl” advertisements and tagline “The Taste of India” have made it a cultural phenomenon. Its ability to maintain quality, affordability, and wide availability has helped it outperform many corporate FMCG giants in a competitive market.
Significance for India
This Rs 1 trillion milestone is not just a corporate achievement but a celebration of India’s cooperative model and its dairy sector, which supports millions of livelihoods. It highlights how a farmer-centric organisation can compete and lead in a sector dominated by multinational corporations.
Analysts note that Amul’s success comes amid rising demand for dairy products in India, driven by population growth, urbanisation, and increasing health consciousness. The cooperative’s focus on volume growth rather than aggressive pricing has ensured resilience even in inflationary environments.
GCMMF markets products from 18 district cooperative milk unions, managing branding, marketing, and distribution while ensuring fair returns to farmers.
Looking Ahead
With sustained double-digit growth trajectories and ambitious global plans, Amul is poised for further expansion. Industry observers expect continued momentum in fresh dairy, value-added products, and exports.
As India aims to strengthen its rural economy and position itself as a global dairy powerhouse, Amul’s journey serves as an inspiring model of inclusive growth.
The Gujarat Cooperative Milk Marketing Federation Ltd is the apex body of dairy cooperatives in Gujarat, responsible for the marketing of Amul products. It represents one of the largest farmer-owned networks in the world.
This is a developing story. Updates will follow on further expansion plans and category-wise performance.
